Keep It Simple!

Choosing between different investment strategies can be daunting. Should you pick Value over Growth? Momentum over Quality?

Let our model do it for you.

Research shows that equity factors like Value, Momentum, Quality, etc. go in-and-out of favor. This means that stubbornly ticking to a single factor, like Value, can result in your portfolio under-performing the markets over decades.

However, factor performance tends to be sticky. If Quality performed previously, it more-or-less continues to perform over the next month. Our model exploits this stickiness by rotating into factor-ETFs that have outperformed the previous month.